Why Saylor Says Even Unprofitable Firms Can Benefit From Bitcoin

[etfs]

Saylor also challenged the idea that unprofitable companies should be excluded from Bitcoin treasury strategies. He argued that rising Bitcoin holdings can offset operating losses, framing it as a net balance-sheet improvement rather than a speculative gamble. “If you’re losing $10 million a year but making $30 million in Bitcoin gains, didn’t I just save the company?” he said.

His comments come as Strategy—formerly MicroStrategy—remains the largest corporate Bitcoin holder, with more than 687,000 BTC. While Bitcoin treasury adoption slowed in late 2025 and remains concentrated among a few firms, Saylor maintains that critics unfairly single out companies that buy Bitcoin while ignoring the far larger number that choose not to, despite the potential long-term upside.

[cryptohog]

this only works if you actually believe in bitcoin long term, otherwise it’s just leverage cosplay