From Mental Wellness to Enterprise AI: The Origin Story of Hupo

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When Justin Kim first launched his startup, it wasn’t aimed at banks or insurers at all. Originally called Ami, the company focused on mental wellness—helping people manage pressure, build habits, and improve long-term behavior. Kim’s deep interest in sports and human performance shaped this early vision, as he studied the patterns behind peak performance across disciplines.

That curiosity eventually shifted toward the workplace, where one factor kept standing out: mental resilience. In 2022, Kim founded what would become Hupo, applying those same performance principles to professional environments—especially high-pressure, regulated industries where consistency and confidence matter most.

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starting in mental wellness and ending up in banking ai is not a path i expected