Why Freelance Writing Still Matters in the Age of AI

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As AI tools become more common, many assume demand for freelance writers will decline—but Claire Fleming, founder of Writing Outsourced, strongly disagrees. She says a growing number of clients are now asking for help rewriting AI-generated copy to restore clarity, context, and a genuine human voice.

While AI can draft quickly, Fleming argues it still falls short when it comes to nuance. Understanding a company’s industry, culture, audience, and tone requires lived experience and emotional intelligence—qualities that remain uniquely human and essential for meaningful communication.

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this tracks tbh, ai writes fast but it still sounds like… ai