Embark CEO Defends AI Use in ARC Raiders

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ARC Raiders CEO Patrick Söderlund has once again addressed the controversy surrounding AI use in the game, pushing back against claims that Embark is replacing human creatives with automation.

In a recent interview, Söderlund explained that Embark Studios does not use AI to avoid hiring artists or voice actors. Instead, he urged players to “take a step back” and view AI as a development tool that can support teams and ultimately benefit players. According to Söderlund, AI helps speed up certain processes without removing the need for human creativity, judgment, or oversight.

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ai as a dev tool instead of a replacement is a reasonable take, ppl just hear “ai” and panic