Why UK Businesses Are Struggling With AI Search

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Despite widespread AI adoption, most British firms are failing to see results. Research shows that while 88% of companies use AI, only 5% report meaningful value. The issue isn’t the tools—it’s the setup.

AI search rewards structure, trust, and clarity. Old link-building tactics are losing effectiveness, especially as zero-click searches continue to grow. By 2029, an estimated 80% of customer tasks will be AI-powered, forcing companies to rethink how their data is presented and shared.

This gap has created demand for consultants who understand AI search behaviour. By implementing proper data frameworks, governance rules, and brand trust signals, AI search experts help businesses stay visible in a world where clicks are no longer guaranteed.

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zero-click future sounds terrible until u realize brands already stopped owning traffic