Why Chasing Strangers Rarely Brings the Best Work
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When work slows down, the instinct is often to post more, reach wider, or search for new audiences. But visibility is rarely the true bottleneck. Most meaningful work comes through trust—past clients, peers, introductions, and people who have been quietly paying attention for a long time.
Outreach works best when it’s not driven by urgency. Staying in relationship through thoughtful check-ins, useful resources, or simple presence allows trust to compound. The next opportunity is often closer than expected—not waiting to be discovered, but waiting to be nurtured.