The Human Premium: Creative and Strategic Talent Thrives

[chainsniff]

Despite the rise of AI-driven organisations, human creativity has become more valuable, not less. In 2026, experienced UK copywriters are commanding average day rates of £480, with specialists earning up to £800. Freelance videographers and journalists are also benefiting as brands prioritise authentic, human-led storytelling.

This resurgence reflects a broader trend: companies want content that builds trust and emotional connection — something automation alone can’t deliver. For creatives who can combine originality with strategic insight, demand is not only resilient, it’s growing.

[etfs]

Ofc human intellect will be always better than AI