Sports Broadcasting Tries a Video Game Makeover

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As Gen Z tunes out of traditional live sports, leagues are experimenting with immersive viewing to win fans back. One promising approach is volumetric video — a technology that lets viewers watch plays from any angle, almost like controlling a video game replay.

Canadian startup Peripheral Labs is pushing this tech toward the mainstream by cutting costs and complexity. Using AI-powered 3D reconstruction and fewer cameras than traditional setups, the company aims to give broadcasters and fans full control over how they experience key moments — from freezing fouls to tracking a single player in real time.