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Disney’s OpenAI Deal Has a Clock on It
Beyond Blockchain
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Disney’s partnership with OpenAI isn’t a long-term lock-in. According to CEO Bob Iger, the three-year agreement includes only one year of exclusivity. After that, Disney is free to license its characters to other AI companies. For now, OpenAI’s Sora is the only AI platform legally allowed to generate content using Disney, Marvel, Pixar, and Star Wars characters—but the competitive window opens fast.
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Time-limited AI deals show how quickly the landscape is evolving.
