Why Google Wants an AI-Only Shopping Feed

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Google’s new Doppl feed leans into short-form shopping habits shaped by TikTok and Instagram. Instead of creators, Doppl uses AI models to showcase products and help you visualize outfits. With Amazon and social platforms dominating e-commerce, this is Google’s latest attempt to reclaim relevance in shopping discovery.

[Nahid Hossen]

Google clearly doesn’t want to fall behind in AI commerce.

[Rimon Khan]

An AI-only feed could personalize shopping to an extreme level.