Google Turns Doppl Into a Shoppable AI Fashion Feed

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Google is rolling out a shoppable discovery feed inside Doppl, its AI outfit-try-on app. The feed shows AI-generated videos of real products, recommends outfits based on your style, and links directly to merchants. It mirrors TikTok-style shopping — but with zero human influencers, just AI. Available now in the U.S. for users 18+.

[Nahid Hossen]

Doppl evolving this fast shows how serious Google is.
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[Rimon Khan]

An AI-only feed could personalize shopping to an extreme level.