EU Fines X €120M, Bier Fires Back and Terminates EC Ad Account
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X’s Head of Product Nikita Bier pushed back hard against the European Commission this weekend after the platform was hit with a €120 million fine under the EU’s Digital Services Act.
Brussels accused X’s blue-check system of being “deceptive” and said failures in ad transparency put users at risk. Elon Musk called the ruling “bullshit.”
Bier escalated tensions by revealing that X has terminated the EC’s advertising account, claiming the Commission exploited a dormant ads setup to boost reach. He added that the exploit has since been patched. -
A bold move—this battle is turning into a full-scale standoff.
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€120M fine signals EU's hardline stance on compliance.