Aaru’s AI Agents Replace Surveys & Focus Groups — Accenture, EY Among Clients

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Aaru was founded in March 2024 by Cameron Fink, Ned Koh, and John Kessler. The company uses thousands of AI-powered agents — based on public and proprietary data — to simulate how people in specific demographics or regions might behave or respond to future events. This gives clients near-instant customer insight, bypassing traditional methods like surveys and focus groups. Among Aaru’s customers are big names such as Accenture, EY, and Interpublic Group — and its methodology even accurately predicted the outcome of the New York Democratic primary.

[Nahid Hossen]

Replacing traditional surveys with AI agents is a massive step forward.

[Abdul Khan]

Landing clients like Accenture and EY shows strong enterprise confidence.