Meta Wants to Treat Intelligence as a ‘Design Material’—Here’s What That Means
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Zuckerberg says the new studio aims to treat intelligence—meaning AI—as a new design material.
Meta wants to build products where AI is abundant, human-centered, and deeply integrated into both hardware and software.
This philosophy signals a major shift: Meta wants to elevate design to the same strategic importance as AI, blending craft + systems thinking + new interfaces to shape its next generation of devices. -
Meta is redefining how AI integrates directly into product design.
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Treating intelligence as material could unlock new user experiences.