Google AI Wants to “Know You Better”

[ed]

Google Search VP Robby Stein says the company’s biggest AI opportunity lies in deep personalization.
Google wants its AI to feel “uniquely helpful” by learning from your Gmail, Drive, Calendar, location history, and more.

But this vision comes with a massive challenge:
When does personalization become surveillance?

As Google weaves Gemini deeper into its ecosystem, avoiding data collection may become far harder. The promise is smarter recommendations — the risk is a system that knows you too well.

Google says it will label when responses are personalized, but the line between helpful and invasive is getting blurry.

Is this the future of search… or the future of overreach?

[Nahid Hossen]

Google’s AI pushing deeper personalization shows where tech is heading next.