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BlackRock, Fidelity & Morgan Stanley Set the Bitcoin Allocation Playbook
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Major institutions are converging on the same message: 2%–5% BTC allocation is now considered reasonable, risk-managed portfolio exposure.
BlackRock: 1%–2% BTC = similar risk to holding “Magnificent 7” tech stocks
Fidelity: 2%–5% recommended
Morgan Stanley: 2%–4% allocation framework
Institutional crypto guidance is no longer fringe — it’s becoming standardized. -
When giants like these set allocation strategies, the rest of the market follows.
