Nothing Spins Off CMF Brand to India

[madmax]

Hardware startup Nothing is making its budget device brand CMF an independent subsidiary, with India as its HQ for manufacturing and R&D. Partnering with ODM Optiemus, the company plans to invest $100M over three years and create 1,800+ jobs. India remains a key market, with CMF smartphones priced under $200 dominating local shipments.

[kelson10]

Nothing spinning off CMF as its own brand with India HQ $100M investment + 1,800 jobs = big bet on budget smartphones.

[Nahid10]

CMF under $200 dominating shipments Smart move by Nothing to double down on India’s booming budget phone market.