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A Best Buy Affiliate Email May Have Just Leaked GTA 6's Pre-Order Date
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Streamer Frogboyx1Gaming interrupted a live stream this week to share what he claims is an affiliate marketing email from Best Buy revealing that a Grand Theft Auto 6 pre-order campaign is set to run from May 18 to May 21. The creator held his phone up to the camera to show the sender's email address, and others have since verified that the address appears to originate from a legitimate Best Buy marketing department that handles affiliate campaigns — though faking such an email remains possible and skeptics are urging caution. According to the alleged message, Best Buy was notifying affiliate partners of a 5% commission offer on GTA 6's price for creators who promote the pre-order through affiliate links to the retailer. Neither Best Buy nor Rockstar Games has commented on the matter, meaning the leak can be neither confirmed nor definitively debunked at this point.
Several pieces of surrounding context have given the leak more traction than a typical unverified claim would receive. Take-Two Interactive executives have previously told fans that GTA 6 marketing campaigns would begin soon, and the company has an earnings call scheduled for May 21 — the reported end date of Best Buy's alleged campaign — leading some fans to speculate that opening pre-orders before the shareholder meeting would allow Take-Two to present strong engagement numbers to investors. Sony has also been clearing its PlayStation Store deals page ahead of a major sale beginning May 13, which some have connected to an imminent major announcement. If the pre-order period is real, it would almost certainly be accompanied by a third GTA 6 trailer — the long-awaited marketing material that fans have been expecting for months with no delivery. The usual disclaimer applies: this could still be a sophisticated fake, and the May 18 date is close enough that the truth will become clear very quickly.
