Meta Launches USDC Payouts for Creators in the Philippines and Colombia With 160 Markets Coming

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Meta has begun paying creators in USDC stablecoin in the Philippines and Colombia, with Polygon confirming the rollout is expected to expand to more than 160 additional markets. Creators who opt into the service receive payments directly into crypto wallets on the Solana and Polygon blockchains, giving them access to dollar-denominated assets regardless of local currency conditions. The service is currently limited to select creators in the two initial markets, but the scale of the planned expansion signals that Meta is treating this as a core infrastructure shift rather than a limited pilot. Meta paid creators nearly $3 billion across its platforms in 2025, a 35% increase from the previous year, meaning the dollar volume flowing through this stablecoin payout system could become significant quickly as more markets come online.

One practical limitation worth noting is that Meta does not currently offer a built-in conversion option from USDC to local fiat currency, requiring creators to use an external exchange to access their earnings in local currency. While this adds a step to the payout process, it also gives creators the choice to hold their earnings in a dollar-denominated asset rather than immediately converting to a local currency that may be subject to inflation or exchange rate volatility, a feature that is particularly relevant in markets like Colombia and the Philippines where dollar access has historically been limited. Creators who opt in can connect their existing third-party crypto wallet to Facebook's payout platform, and Meta has retained the right to use alternative payment methods in cases of technical difficulties.

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$3 billion in creator payments in 2025 with a 35% growth rate means the stablecoin payout system could be processing hundreds of millions monthly within 18 months of full rollout — that's a USDC demand driver larger than most existing use cases combined.