Tubi Brings Streaming Discovery Directly Into ChatGPT

[madtrader]

Tubi has launched a native app inside ChatGPT, allowing users to discover movies and TV shows through natural language prompts. Instead of browsing endless categories, users can simply type requests like “a funny movie for tonight” or “a thriller for friends,” and receive personalized recommendations instantly.

This marks a shift in how streaming platforms approach discovery. With over 300,000 titles available, Tubi is leveraging ChatGPT’s conversational interface to reduce friction and help users find content faster—meeting audiences where they already spend time rather than forcing them into traditional app navigation.

[nihalsari]

tubi’s move makes sense discovery is clearly shifting toward conversational interfaces instead of traditional browsing