Entering Freelancing in a Volatile Market

[bonk]

Freelancing offers flexibility, but today’s market is also more competitive and uncertain.

Creative director Matt Sorrell noted that the market has slowed considerably, while strategist Zoe Scaman believes the industry may face more contraction in 2026 as layoffs continue across major agency groups such as Omnicom Group.

One strategy Scaman recommends is alternating between freelance and full-time work over time. This approach allows professionals to maintain income stability while still enjoying the independence freelancing offers.

At the same time, new opportunities are emerging. Talent firm Creative Connections has seen a rise in fixed-term contracts, offering freelancers greater stability without committing to permanent roles.

[kevin1]

freelancers now juggling temp gigs like a circus act