RAM Shortage Continues to Disrupt Gaming Hardware Prices
-

The price surge affecting the ROG Xbox Ally X is part of a wider RAM and component shortage impacting the global tech sector. Since late 2025, rising demand for memory chips — fueled in part by AI infrastructure expansion from companies like OpenAI and Google — has driven up costs for RAM and SSDs. Some manufacturers have reportedly shifted focus away from consumer markets toward enterprise clients.
Other gaming devices are also feeling the strain. Valve has faced supply constraints for its Steam Deck, citing shortages of essential components. With rumors circulating about potential price adjustments for Xbox consoles as well, the ongoing memory crisis may continue shaping gaming hardware availability and pricing well into 2026.