Google Photos’ New Meme Tool Aims to Keep Users Engaged With AI

[mendez]

While not a major utility feature, Google’s new Me Meme tool highlights the company’s strategy of keeping users engaged inside Google Photos through lighthearted AI tools. The feature encourages users to experiment with AI edits featuring themselves, a category that has proven popular across AI platforms.

Google says Me Meme is meant to be fun rather than serious, but it reinforces Photos as a destination for casual AI creativity instead of pushing users toward competing apps. Once generated, memes can be saved, shared externally, or regenerated for a new version.

The feature is rolling out gradually to U.S. users over the coming weeks.

[bonk]

google really said ‘why make memes about life when you can be the meme