OpenAI Taps Barret Zoph to Lead Enterprise AI Push

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OpenAI has reshuffled its leadership as it ramps up efforts to sell AI tools to business customers, appointing longtime insider Barret Zoph to head its enterprise sales strategy. The move was revealed in an internal memo cited by The Information.

Zoph returned to OpenAI last week after a brief stint as co-founder and CTO of Thinking Machine Labs, the AI startup launched by former OpenAI CTO Mira Murati. While the details of his departure remain unclear, Zoph previously spent two years at OpenAI as vice president of post-training inference, making his return a notable shift rather than a surprise.

The appointment signals OpenAI’s intent to double down on enterprise growth in 2026, an area where competition is intensifying and market share is increasingly up for grabs.

[etfs]

interesting that zoph is back. enterprise ai is where the money is, and openai clearly wants to reclaim lost market share.