Motional Hit a Breaking Point — and Chose Reinvention
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Motional found itself at a crossroads nearly two years ago. After missing a robotaxi launch deadline, losing Aptiv as a backer, and undergoing deep layoffs that cut its workforce by more than half, the company faced a stark choice: evolve or fade away.
Backed by an additional $1 billion investment from Hyundai Motor Group, Motional paused its commercial ambitions and rebooted its strategy. The company decided to slow down in the short term to rebuild its self-driving technology from the ground up — a decision executives say was necessary for long-term survival.
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missing the launch and then just nuking half the company sounds brutal but kinda honest