What This Means for Readers and Traders
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Under the partnership, Dow Jones publications will integrate Polymarket’s probability data on a range of topics—including economics, politics, and corporate events—into their digital news products. This will include new features such as a custom earnings calendar showing market-implied expectations for company performance.By making prediction market outcomes more visible alongside traditional financial indicators, the deal aims to give both mainstream audiences and active traders an alternative lens on market sentiment and future event likelihoods, providing a data-driven edge to news coverage.