PwC Re-enters Crypto as US Regulation Finally Clears Up
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PricewaterhouseCoopers has decided to expand its crypto business after years of caution, citing a more predictable regulatory environment in the United States. CEO Paul Griggs said clearer leadership at regulators and momentum around stablecoin legislation have reshaped the firm’s outlook.
Griggs pointed to leadership changes at the U.S. Securities and Exchange Commission and progress on the GENIUS Act as key turning points. According to him, stablecoin rulemaking and the growing push toward tokenization now offer enough regulatory certainty for PwC to confidently deepen its involvement in digital assets.