Legacy Finance Begins to Embrace Crypto in Brazil

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Brazilian banks and asset managers are increasingly integrating crypto into mainstream portfolios.

Itaú Unibanco, the country’s largest private bank, recommends a 1–3% Bitcoin allocation for diversification rather than speculation. Mercado Bitcoin is expanding into tokenized income and equity products, bridging traditional finance with blockchain infrastructure.

Brazil’s crypto boom demonstrates a convergence trade: digital assets are thriving not due to economic failure, but because of utility, yield access, and portfolio diversification, signaling a potential blueprint for global adoption.