Alexa+ Moves Closer to Becoming an AI App Platform

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Amazon is positioning Alexa+ as more than a voice assistant, turning it into a hub for accessing third-party services through conversation. Similar to recent chatbot integrations from rivals like ChatGPT, Alexa+ lets users interact with apps using back-and-forth dialogue rather than traditional menus or forms.

Amazon says early integrations tied to home and personal services have already seen strong engagement, suggesting some users are willing to book services or request help without opening separate apps. Whether this behavior scales remains an open question.