Client Pipeline Archaeology: Unearth Hidden Opportunities from Past Projects

[nihalsari]

Before chasing new leads, dig into your past 2-3 years of clients. Identify patterns: who paid well, gave creative freedom, or had smooth approval processes. Track details like company, last project, industry, and pain points solved. Most importantly, map out clients likely to have budget refreshes in January. This strategic reflection ensures you’re first in line when Q1 procurement cycles kick in, turning past relationships into future revenue.

[96f402f86e]

didn't understood, but ok