Activision Pushes Retention as Black Ops 7 Trails Rivals

[madmax]

Despite major Season 1 content updates — including new maps, weapons, and a fresh Warzone Resurgence experience — Black Ops 7 has struggled to regain momentum. Steam concurrency peaked just above 100,000 players at launch, far behind Battlefield 6’s debut.

End-of-year sales data places Black Ops 7 as the seventh best-selling game of 2025, a notable drop from the franchise’s usual dominance. With a Fallout TV series crossover planned for Season 1 Reloaded, Activision is betting on collaborations and frequent XP events to reignite interest going into 2026.