Stop Losing Work Because of Vocabulary

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Many freelancers don’t lose work due to lack of skill — they lose it because of language.

List everything you delivered this year: decks, strategies, wireframes, posts, audits. Then scan job boards and freelance requests. Are companies using different terms than you? “Content strategist” vs “copywriter.” “Brand designer” vs “graphic designer.”

Clients search with their words, not yours. Aligning your positioning to market language can instantly change who finds you — without learning anything new.

Sometimes growth isn’t about upgrading skills, just updating how you describe them.