A History of Failed Crypto Promotions

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ZachXBT documented at least six Soulja Boy–endorsed tokens from 2021–2023 that ended as rug pulls or dead projects, along with multiple NFT collections that were later deleted or failed to deliver promised utility. He estimates the rapper earned $730,000 from crypto promotions during the last bull cycle.

[Nahid Hossen]

This history shows why hype-driven promotions rarely succeed long term.

[Abdul Khan]

Utility and transparency matter more than marketing.