Competing in the Video-to-Sound AI Race

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Mirelo is scaling up after releasing its SFX v1.5 model, as tech giants like Sony, Tencent, ElevenLabs, and Kling AI launch competing video-to-audio tools. The startup plans to double or triple its 10-person team to strengthen R&D, APIs, and its creator workspace, Mirelo Studio, while focusing on sound effects rather than full music generation.

[Nahid Hossen]

The video-to-sound race shows how fast generative media is evolving.

[Abdul Khan]

Whoever solves audio-video sync best could gain a major edge.