Doppl Shows Where Google Is Headed
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This update fits into Google’s broader push into AI-driven fashion discovery. Its standalone app, Doppl, now features a shoppable discovery feed with AI-generated videos and outfit recommendations tailored to personal style.The format mirrors short-form content from TikTok and Instagram, signaling Google’s ambition to blend shopping, personalization, and AI visualization into a single consumer experience.
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Doppl gives a clear signal of Google’s push toward more immersive and AI-driven experiences.
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This feels like an early glimpse into how Google plans to blend AI with everyday consumer tools.