Instacart’s Deepening Role in OpenAI’s Ecosystem
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The partnership strengthened after former Instacart CEO Fidji Simo — already an OpenAI board member — became OpenAI’s CEO of Applications. With that alignment, Instacart becomes one of the first major test cases for ChatGPT’s plan to embed app-like experiences directly into conversations.
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Instacart integrating deeper into AI is a huge long-term signal.
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This partnership is turning into something much bigger than expected.