Awear Launches Early-Access Program With Eye on Kickstarter
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Awear has closed a pre-seed round led by Hustle Fund, Niremia Collective, Techstars, and The Pitch Fund. The device is currently available via an early-access program for $195, including a lifetime app subscription. After raising a seed round next year, Awear plans to launch a Kickstarter campaign to reach a broader consumer base, following strategies used successfully by wearables such as Peloton and Oura.
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Early access is a smart move—Kickstarter visibility could boost traction fast.
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Great timing for a public rollout; early adopters will shape the product well.
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Early access is a smart move—Kickstarter visibility could boost traction fast.