Fiverr’s AI Transformation and Layoffs
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Fiverr recently announced a shift to become an AI-first company, but this came with a harsh reality: 250 employees were laid off.
CEO Micha Kaufman framed it as a “painful reset” to build a leaner, faster organization. While AI is positioned as the driver, the real decisions came from leadership — showing that technological inevitability often masks human choice.
This raises broader questions: how do companies balance automation with the human cost of workforce reductions? -
Fiverr’s shift to AI is reshaping the platform—and not everyone benefits.