Holiday Shopping Growth Driven More by Higher Prices Than Demand

[madtrader]

Global Black Friday spending hit $79B, Salesforce reports — but rising prices, not higher order volume, appear to be driving the gains. Order counts fell 1% while prices climbed 7%. AI-driven recommendations also played a growing role, influencing an estimated $22B in sales from Thanksgiving through Black Friday.

[Nahid Hossen]

Growth driven by price increases isn’t real consumer strength.