Binance Competes With Wall Street as Institutions Eye Crypto
Crypto Lifestyle
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The new Binance service positions the exchange against giants like Morgan Stanley, Fidelity Digital Assets, and other institutional platforms. Fidelity already provides audited custody and integrated trading, while JPMorgan just filed to issue structured notes linked to BlackRock’s IBIT ETF — signaling rising institutional appetite for crypto-linked products.
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Institutional interest is rising fast—Binance positioning itself early is a smart move.
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Personalized services like this could accelerate institutional onboarding in crypto.