Bybit Expands Web3 Lifestyle Campaign in MENA

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Bybit, the world’s second-largest crypto exchange, is connecting Web2 and Web3 experiences in the MENA region with a series of local partnerships. The campaign integrates crypto into gaming lounges, concert venues, sports stadiums, restaurants, and ride-sharing services, allowing users to enjoy real-world perks while transacting with digital assets.

Bybit’s collaboration with Careem introduces MENA users to exclusive deals and promotions through the super app, positioning crypto as a lifestyle choice beyond trading.

[Nahid Hossen]

Web3 culture is spreading across MENA faster than expected.

[Rimon Khan]

Bybit is clearly taking long-term positioning seriously.