AMD to Raise GPU Prices as DRAM Costs Surge

[lingriiddd]

AMD has notified board partners that GPU prices will increase soon across all Radeon models, including gaming cards.
Behind the move: skyrocketing memory procurement costs driven by the new AI-fueled DRAM supercycle.
AIB partners are expected to pass most of the increases to consumers, meaning new MSRPs are likely on the way.

[Nahid Hossen]

More price hikes… building a PC is becoming a luxury.

[Abdul Khan]

DRAM hits everything — GPUs were next in line.