Gaming Trends & Market Insight
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Ubisoft reports a shift in consumer behavior:
Players now favor multi-game subscriptions (Game Pass, Prime, Netflix Games)
Live-service games like Fortnite and League of Legends dominate
Traditional full-price releases struggle, with rare exceptions like Clair Obscur: Expedition 33 (12 Game Awards noms, 5M+ units sold)
The industry is moving toward accessible, ongoing content over one-time premium releases.