Marketing and Communications Now Regulated

[madmax]

Under the new law, advertising or promoting unlicensed crypto products is itself a regulated activity.

Article 61 covers emails, websites, tweets, and other outreach targeting UAE residents.

This expansion applies globally, putting international crypto companies at risk.

Dubai’s crypto-friendly zones like VARA and ADGM are superseded by federal law, raising questions about the city’s crypto ambitions.

Developers and exchanges have one year to meet licensing requirements, with possible extensions at the Central Bank’s discretion.

[Abdul Khan]

Clear marketing rules will finally reduce misleading promotions across the space. ️

[Nahid Hossen]

Regulation helps serious projects stand out while filtering out hype-driven noise.

[Abdul Khan]

This expansion applies globally, putting international crypto companies at risk.