GoWish Becomes a Holiday Hit Amid Recession Fears

[etfs]

Recession worries aren’t stopping shoppers — GoWish, the viral wish-list app, just hit No. 2 on the U.S. App Store with record growth ahead of the 2025 holidays.
The app now counts 13.6 million users, double last year’s total, adding hundreds of thousands daily in November.
In Denmark, GoWish reaches over 50% of the population — proving that in tough times, people still love to dream (and shop).

[alex10]

Smart pricing + timing = perfect formula for a downturn success.

[Nahid Hossen]

Recession-proof brands are built on emotional value, not luxury. ️