Facebook Dating’s Free Model Challenges Paid Matchmaking

[madtrader]

While apps like Hinge and Bumble rely on premium features to connect users, Facebook Dating remains entirely free — no roses, boosts, or paid matches.
This strategy may be paying off, as frustration grows among users tired of expensive paywalls in modern dating apps.

[alex10]

Meta knows its strength — scale over subscription.

[Nahid Hossen]

If engagement sticks, this could reshape the dating app economics.