Peppa Pig and GI Joe Sales Dip as Hasbro Shifts Toward Digital

[johnblockbuster]

Despite strong gaming results, Hasbro’s consumer products division reported a 9% year-to-date decline, with brands like Peppa Pig, GI Joe, Marvel, and Beyblade lagging. Analysts say the contrast between traditional toys and booming digital titles like Baldur’s Gate 3 and Monopoly Go! highlights Hasbro’s changing revenue mix.