Ferrari Enters Crypto with Exclusive Token 🚗💨
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Ferrari plans to launch a digital token called Token Ferrari 499P, allowing its wealthiest fans to bid on the iconic Le Mans-winning 499P race car.
The initiative targets Hyperclub members, a private network of 100 elite clients, and will debut alongside the 2027 World Endurance Championship season.
Token holders can trade among themselves and join exclusive auctions, deepening their connection with the Ferrari brand.