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Meta Continues Expanding TikTok-Style Tools Across Instagram
Beyond Blockchain
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Meta is ramping up feature parity between Instagram Reels and TikTok with its latest updates. Following the release of Reels Watch History, Instagram now allows creators to link multiple Reels into a connected series and supports Picture-in-Picture playback, improving multitasking and long-form storytelling.
The updates aim to strengthen Instagram’s position as a creator-friendly platform while retaining users who often switch between apps for short-form video content. With TikTok still dominating global short-video engagement, Meta’s strategy appears focused on refinement over reinvention.
