AI Sparks Hollywood Debate as Netflix Tests New Production Tools

[tradelikepro]

As AI adoption grows in Hollywood, Netflix is emerging as a bellwether for how studios might use the technology. The company has experimented with generative AI for special effects and pre-production, while CEO Ted Sarandos maintains that creativity remains human-led.

The discussion comes amid controversy over AI-generated actors and the release of OpenAI’s Sora 2, a model capable of producing lifelike video and audio — without restrictions against generating real actors’ likenesses.

SAG-AFTRA and actor Bryan Cranston have since urged stronger safeguards against deepfakes, as studios weigh the line between innovation and exploitation.

[jacson4]

Netflix’s AI experiments are reshaping creative workflows, raising questions about originality.

[kelson10]

The entertainment industry faces a defining moment balancing automation with artistry.